Direct Mail Services

This is a common question that a business owner may ask while planning a marketing program. The answer may be as simple as "It Works!" With the increasing constraints being placed on other marketing avenues such as the Telemarketing Do Not Call File, direct mail has become a boom advertising medium. Direct mail works because it's personal, responsive, measurable and  cost effective.

By choosing to use a direct mail campaign to reach new customers you can speak to your target customers in a personal one-to-one level. It allows you to ask a specific question such as "Do you need lawn care services" and the customer can directly respond.

Direct mail is also responsive in the fact that you are directly supplying your potential customers with an easy way to respond to you. By supplying a response mechanism for the target audience such as a Business Reply Mail (BRM) card, phone number and website information included, it makes responding as simple as mailing the card back, calling for information or taking a look at your company’s website.

Another aspect of direct mail is that it is completely measurable: from the exact cost of every response to the amount of revenue generated by the direct mail campaign. As your use of direct mail increases, you can begin to learn what areas you want to market to the most. The best part is that by the use of source codes in Service Assistant you can receive and track the response rates for your direct mail campaigns.

Probably for most people, the biggest advantage of direct mail is that it is a cost effective way to sell to people who want to buy your services. By targeting, profiling and the use of market segmentation, you can reduce wasted costs that may be associated with other forms of advertising.

Real Green Systems has designed a comprehensive direct mail program that helps take work and worry out of running your mailing campaign. We can help you better understand your target market and how you can grow your business.

Who Should I Send Direct Mail to?
This question is best answered by the use of targeting. By developing and understanding exactly who is most likely to respond to your direct mail campaigns, you can avoid wasting money on sending mail to those who are least likely to respond. The ultimate result of targeting is increasing your return on investment. Using our “Block Lead” process will increase your response rate and reduce the amount of mailings.

In any given direct mail campaign only a portion of people will respond to an offer. The reasons for people not responding to a direct mail campaign may be many. For instance, those people who live in apartments will most likely have no interest in getting lawn care services. As a result of targeting your direct mail campaign your sales message is more relevant to the right people.

You already know who your current customers are. Using the many marketing features that already exist in Service Assistant, you already have a database of these current customers. You can use this information to up sell services directly to those customers. If you’re looking to grow your business and have purchased a list from a list service, you can load that list directly into Service Assistant, allowing you to visualize and decide where to target. By understanding who is best suited to be a target customer you will greatly improve results.